• Establish Public Relations Programs for Proactive Crisis Management
• Establish Necessary Crisis Coordination with External Agencies
• Establish Essential Crisis Communications with Relevant Stakeholder Groups
• Establish and Test Media Handling Plans for the Organization and its Business Units

1. Identify Components of Proactive Public Relations Program

a. Internal (corporate and business unit level) groups
b. External groups
c. External agencies

2. Identify External Agencies with Which Liaison is Required

a. Local/state/national emergency services
b. Local/state/national civilian defense authorities
c. Local/state/national weather bureaus
d. Other governmental agencies as appropriate

3. Identify Stakeholder Groups and Establish Essential Communications Plans

a. Owners/stockholders
b. Employees and their families
c. Key customers
d. Key suppliers
e. Corporate/headquarters management
f. Other stakeholders

4. Establish and Exercise Media Handling Plans

a. Policies and procedures for media handling
b. Plans and preparations for media handling
c. Implement and exercise media handling plans